He was born amidst chaos and conflict, and eventually rose to become one of the first Asians to lead a US Fortune 500 company.

An unconventional leader, he regularly graced the style pages of newspapers, including alongside Andy Warhol.

But who is this remarkable gentleman, and what is his secret to success?

Dive into his fascinating meteoric rise in the business world, and how he shaped, and was shaped by, his Three As life philosophy: Athletic, Aesthetic, Ascetic.

Born in tumultuous Shanghai and seeking refuge in Hong Kong, our protagonist's early life and his family's foundation laid the ground for his resilient spirit and deep self-confidence, as they adapted to the challenges brought by the Japanese invasion during World War II.

Whether at the American School in Shanghai, the French Club in Hong Kong, or at the helm of a Fortune 500 company, he made time for physical activity - taking on challenging sports, that take consistent skill and practice, like tennis and skiing.

With a unique sense of aesthetics, he valued good things in life and was featured alongside Andy Warhol on the style pages of magazines. This, along with his disciplined approach to life, gained him a reputation as a creative, pragmatic executive, defying conventional norms.

His life philosophy, the Three As - Athletic, Aesthetic, Ascetic - shaped his remarkable journey and fostered his success as a trailblazer in the business world, as exemplified in the book's insightful prologue.

This book is also a testament to human connection: It was crafted during the height of the pandemic by a creative team spanning the globe, from the UK to Trinidad and Tobago, Uganda, and Portugal, and our clients in New York and in Hong Kong.