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The Ladder We Ascend / Cher-Mère

The Ladder We Ascend chronicles the ascent of the Waldron clan, a family dominated by strong women who overcame tremendous obstacles to become a family of successful entrepreneurs, professionals and academics.

Among them is Cheryl Bowles, and the book includes fantastic insights into how she started a thriving beauty and wellness business that includes the famed Cher-Mère brand.

The Waldron Family commissioned us because they see the book as a means to transfer knowledge and values across generations. They see this as a prerequisite for ensuring intergenerational wealth.

Their hope is also to inspire other families with their stories of commitment, determination and resilience.

The book’s design is inspired by the family’s history, interests, and the companies they have founded.

  Plantain is a great storyteller. They researched information about our family which gave more depth to our book "The Ladder We Ascend" and painstakingly worked with the family during the Covid 19 period 2020 to 2022 as the book spanned over a 100 y

Plantain is a great storyteller. They researched information about our family which gave more depth to our book "The Ladder We Ascend" and painstakingly worked with the family during the Covid 19 period 2020 to 2022 as the book spanned over a 100 year period (1899 to 2021) to weave a multilayered book.

The book was evocative, inspiring, interspersed with intrigue and championed family support, love and resilience. One reader shared that it prompted him to begin his startup business.

There are many pleasant, funny, motivational takeaways from the book spanning 4 generations. Plantain did us well. Thank You immensely… — Cheryl Bowles.

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